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Welcome to the “Think Pink” edition of Beauty the guide!
Long before Kay Thompson’s Diana Vreelandesque fashion editor, in the 1957 film Funny Face, instructed Americans to ‘think pink’, and Vogue’s Diana Vreeland herself declared ‘pink is the navy blue of India’, beauty moguls like Helena Rubenstein and Elizabeth Arden built makeup empires on pink-hued cosmetics. Pink was flattering, feminine and easy to wear. And these beauty entrepreneurs dreamt up infinite variations on the pink theme with ‘seashell pink’,‘innocent rose’ and ‘Hawaiian sunset’ collections. It’s been a staple for generations.
Although nude and vibrant reds have taken center stage on catwalks for the past few years, this year the makeup pendulum is swinging back to pink. Guerlain, Lancôme, MAC and shu uemura have all unveiled pink-themed products this season. What makes these products different is the new formulations that are lighter, longer-lasting and offer more radiance.
It’s not surprising that perfumers are also thinking in pink these days. With rose notes being the biggest trend in fine fragrances, these artists are spending days surveying rose harvests and the scented soft pink petals. Women around the world favour pink bottles and packaging to accompany these fragrances.
So join us as we ‘think pink’ this month with the hottest launches, interviews and tips. I hope you enjoy this issue.
Dave Lackie, editor
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