Read the latest issue
Powerful Beauty Issue
I recently had the honour of joining Shiseido in Boston at Harvard University’s Cutaneous Biology Research Centre, a former industrial building where repair parts were once stored for the navy. It’s now a buzzing hub of scientific research where specialists in all fields of skin work to further understand how the cells and membranes interact. There have been remarkable discoveries made in melanoma cancer detection and treatment in particular that now make it possible to treat patients with advanced melanoma conditions. Shiseido has supported this centre for the past 29 years and sends many employees for paid sabbaticals to aid in the work.
One of the most fascinating individuals I met at the Centre was Mr. Shimitani, Chief Innovation Officer for Shiseido Worldwide. A former marketing executive, Mr. Shimitani is tasked with bringing the next generation of skincare and beauty products and experiences to life. “The cosmetics industry is very, very competitive so we must constantly innovate,” he tells me. “There are four areas that will define beauty in the coming years: Artificial intelligence, high-tech materials, biotechnology and devices.” He says Shiseido has just introduced a new app in Asia that allows you to get a detailed reading of your skin condition each day. “You hold it up to your face, take a photo, and the app analyzes the image. You get a detailed recommendation for what your skin needs that day.” He says your skin changes daily depending on climate, stress, sleep and season. This app tells you what you skin needs daily.
Expect science and beauty to come even closer to consumers this year when the brand unveils its new Tokyo research centre that allows the public to interact with scientists. You can literally walk into the glass structure and speak with a scientist or watch research studies. Not only will it bring greater understanding of skin health, but will hopefully encourage a new generation of students to pursue a career in skincare research. I hope you enjoy this issue.
Dave Lackie, editor
BEAUTY the guide and Grooming the guide