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There is no more competitive industry in retail than beauty and fragrance. Each year, more than 1,000 new products arrive on counter between fragrance, makeup and skincare. And that doesn’t take into account the thousands of products that are already in stores. Only a handful will become bestsellers and remain on shelves for more than a few years. And that is a shame because they are some innovative and interesting products that don’t survive due to a lack of awareness. Beauty brands don’t promote niche products that will only sell a small number of items. They reserve their big marketing campaigns for products that will sell thousands.
Whether I’m researching items for an issue of BEAUTY the Guide or for a Cityline appearance, I look for innovation or products that solve a problem in a clever way. And there are some wonderful finds this month you are going to love. First up is a product that solves the problem of fragrance disappearing an hour after you spritz. Hair actually holds scent better than skin due to its chemical makeup. So a hair mist will actually last longest. Miu Miu is launching a Perfumed Hair Mist of its signature lily-of-the-valley scent this month.
Perfume rollerballs have been all the rage lately because they are so convenient for travel. But they often don’t look as chic as a traditional fragrance bottle. Gucci solves this problem with one of the most beautifully designed purse sprays I’ve ever seen. It mimics the bamboo accessories collection by the famed Italian fashion house complete with tiny silver rivets at the top. Slip this out of your bag for a quick spritz and impress the most jaded fashion expert.
“Once I discovered that layering a face oil with a cream could transform skin, I was hooked,” says Bobbi Brown. Her Extra Repair Nourishing Milk goes a step further, combining the moisturizing power of an oil with the renewing benefits of a repair treatment. It’s particularly good for ultra-dry and cold climates.
Italian fashion designer Giorgio Armani solves a perennial problem come fall: dry lips. He’s actually introducing the first unisex product in his makeup line: Him/Her Lipcare. More than a simple lip balm, this lip care formula is enriched with the best moisturizing active ingredients including ester oils, soft beeswax, blueberry extract and glycerine. It’s comes in six shades to match your skin tone exactly.
This issue is packed with interesting launches and fascinating characters. I hope you enjoy.
Dave Lackie, editor
BEAUTY the guide and Grooming the guide