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Now Online: January 2015
You could say that beauty is looking East for inspiration this year. From skincare technology to makeup innovation, Asia is clearly at the forefront of the biggest 2015 trends. First up is a focus on facial oils used in unexpected ways. Facial oils and cleansers have been wildly popular for decades in Japan and Hong Kong. And this interest is making its way to North America. Madonna has helped fuel this trend by stating that she swears by shu uemura’s cleansing oils. French beauty brand YSL will soon introduce Voluptè Tint-In-Oil, that harnesses the nourishing properties of Passion Flower Oil among others to soften and gently tint lips. Clarins will also debut an equally innovative lip product containing precious oils.
The misconception that using facial oils will trigger acne breakouts is quickly disappearing on this side of the Pacific Ocean. Oils, in fact, are more aligned to skin chemistry than many traditional cleansers and moisturizers. They can also soothe very dry skin ravaged by frigid winter winds and temperatures.
It may come as a surprise to learn that Korea is one of the biggest beauty markets in the world, and innovation launched there is coming in a myriad of products and formulas. Expect to see interesting makeup and skin care products arrive shortly.
And whitening or brightening products, as they are called here, are arriving almost weekly. What is most interesting to me is the technology that targets dark spots. After years of sun damage, age spots are one of the most distressing skincare conditions for a majority of women and men. Regulating melanin production is key to a uniform complexion. You’ll see new technology from Japan later this spring, but in the meantime, I hope you enjoy this issue.
Dave Lackie, editor
BEAUTY the Guide magazine