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Now Online: March 2015
At first glance, the spring 2015 catwalk shows in New York, Paris and Milan were almost completely devoid of makeup. Upwards of 85% of shows used little to no makeup on models. Marc Jacobs pushed the envelope by only using moisturizer on his models for his signature collection presentation: a feat that made headline news across America and Europe. You can bet his makeup license team was sweating when they saw his models strut down the catwalk.
But when you take a closer look, this minimalist approach demands a skill and talent from the finest makeup artists. Call it “the cult of purity.” It really was about how to make a model look immaculate. “What you have to understand is the runway models aren’t beauties,” explains MAC Cosmetics senior artist Jane McKay who worked in Paris and Milan this season. “There are girls hired to make the clothing look beautiful. They are clothes hangers. So many arrive backstage with poor skin and breakouts. They’ve had makeup applied and removed eight or nine times that day. So we spend as much time as we can gently cleansing and massaging moisturizer into their skin.” She says she’s seen skin dramatically rejuvenated with five minutes of massage. Melissa Gibson, a fellow senior artist agrees. “We try to create a mini-spa experience backstage if we have enough time with the models. Both say spring is all about embracing neutrals but placing different textures carefully: In terms of creating a makeup-free look at home, a little gloss at the temples, matte around the nose.
Thankfully, a handful of shows dialed up the colour. London in particular embraced dramatic looks which offer beauty enthusiasts a range of looks for spring. I hope you enjoy the issue.
Dave Lackie, editor
BEAUTY the Guide magazine