Read the latest issue
It’s a milestone month for BEAUTY the Guide. This marks our 50th issue! It’s incredible to see how the magazine landscape has changed in the half decade since we unveiled our first issue – the first digital flipbook magazine for prestige beauty, fragrance & skincare that combined 100% editorial with the ability to click on any product and buy it instantly through e-commerce. Who would have expected that print beauty magazines would be all but gone thanks to the rise in social media and digital content? It’s been a radical change in such a short period of time. Yet, as technology and communication changes, the information, stories and interviews remain the same. I’m still asked the same questions. Readers respond to the fascinating heritage stories behind the brands and everyone still loves eye-popping packaging.
There would be no BEAUTY the Guide without beauty visionary Shelley Rozenwald. She had the foresight and hunch that there was a desire for great digital beauty editorial. Throughout her career, she’s had an uncanny ability to spot the next big thing. She gave both Bobbi Brown and Jo Malone their second orders just after they launched their fledgling brands. And there would be no BEAUTY the Guide without Art Director Jeffery Smith and his sumptuous layouts. He brings each story to life on a mammoth iMac. Beth Anderson deserves equal credit for her programming and problem-solving savvy. She’s the technical brains behind it all.
But most of all, I want to thank every reader for taking the time to read BEAUTY the Guide. All of my incredible twitter and social media friends around the world have made the magazine a launch pad for events, discussions and reviews. Our pro makeup artist Nina Westbury has demonstrated that beauty and makeup are fun. So I dedicate this issue to all our readers!!!
Best wishes and Happy New Year!
Dave Lackie, editor
BEAUTY the guide and Grooming the guide