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Beauty Garden Party Issue
UK fragrance enthusiast Lizzie Ostrom’s book Perfume: A Century of Scents is a tour-de-force history of iconic and long-forgotten perfumes. Ostrom’s breezy writing style offers little gems about your favourite scents: In the 1980s there were signs in prominent restaurants that read “No smoking or Giorgio (Giorgio Beverly Hills perfume)” There are more than 50 different fragrances under the Salvador Dali name. And Estée Lauder Company’s Aramis was named after a character in The Three Musketeers.
But it is her hilarious tales about Angelique’s Black Satin fragrance in 1946 that make the book a worthwhile read. The company, whose headquarters resided on Skunk Lane in Wilton, Connecticut, was the brainchild of two American executives Charles N. Granville and N. Lee Swartout. They saw perfumery as a way to get rich quick and felt no publicity stunt was too over-the-top. They would descend into towns throughout America and literally spray perfume into the city streets. It was delivered in the form of a gigantic Easter egg lowered from a helicopter. On another occasion, they hired 12 pin-up models and placed them in planes which circled above Los Angeles. Each plane dropped a cloud of perfume over the city. Unfortunately, they had failed to take into account the thick smog covering the city so no perfume made it to the ground. The stories are laugh-out-loud funny. Thankfully, the fragrance launches this month aren’t accompanied by such stunts.
Summer makeup collections debut this month and you’ll see some of our favourites. You might want to add a pop of orange to your makeup case, as it will instantly update your look as we head into summer. And I have an interview with Giorgio Armani’s perfumer. She’s a fascinating individual. I hope you enjoy this issue.
Dave Lackie, editor
BEAUTY the guide and Grooming the guide