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Now Online: May 2015
When Cityline host Tracy Moore asks me to describe a new product on the popular daytime TV show, I’m often at a loss for words. Is the new Dior Rouge Brilliant a gloss? A liquid lipstick? A fluid baume? Chemists continue to create hybrid formulas that take the best qualities of each, in turn leaving us scrambling trying to describe their creations.
Beauty continues to blur the lines between traditional product descriptions this month. One of the biggest beauty trends of 2015 so far has been the innovation around serum foundations, a movement that Dior kicked-off in March with its Nude Air Serum Foundation. That formula contains a plant-based ultra oxygenated oil that works to help skin breathe better. Now, Bobbi Brown has turned the tables with her Intensive Skin Serum Foundation SPF 40. She started with the serum and found a way to make it into a nourishing, luxe foundation. Beauty companies usually work the other way. The star ingredient, Cordyceps Mushroom, is one of the most powerful tonics in traditional Chinese medicine. This is the first time the ingredient can be found in a foundation outside of China. “This will change your skin – inside and out,” says Brown. It works to re-energize your skin and restore radiance while firming and lifting.
Clinique blends two well-loved lip products this month with its Pop collection. A full coverage, demi-matte lipstick is formulated with a hydrating built-in primer. The result is longer-lasting colour that won’t dry out. And wait until you read about Lancôme’s Miracle Cushion launch in this issue. It’s the hottest trend out of South Korea. I hope you enjoy this issue.
Dave Lackie, editor
BEAUTY the Guide magazine