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It may come as a surprise to learn that the Autumn 2016 makeup collections just arriving on counter were, in fact, developed two or more years ago. For many of the big beauty houses, it takes a good 24 months to research, conceive, develop and produce limited edition lipstick, eyeshadow and nail lacquer shades. The big issue is ordering sufficient raw materials to produce enough product to satisfy the global demand. There needs to be enough pigment, powder and botanicals to supply the factories. Take Dior’s Autumn Look collection for example. It launches at the same time in countries from New Zealand to Chile, Canada to South Korea. (I asked if there were different collections to address the different seasons in the Southern Hemisphere and was told that the launch schedule follows North America.) That is millions of beauty enthusiasts around the world who want the Autumn collections as soon as possible. It is simply too big of a task to create and ship this much makeup within a few months.
MAC Cosmetics can be credited with inventing the modern day catwalk beauty trend. They’ve been working backstage at Fashion Weeks in Paris, London, Milan and New York for years. Their method is to take advance samples of collections that will launch in the coming season and give them to their Senior Artists to use backstage. The star makeup artists who create the looks for the fashion designers often spot colours or textures that interest them and end up incorporating them in their runway looks. When enough designers use a colour or product, a runway beauty trend is born.
Burberry and Giorgio Armani understand the powerful connection between runway fashion and makeup. Both now create limited edition makeup collections that mimic the looks seen on catwalks. This takes some coordination and advance planning but in the era of social media, fans of the brand can recreate that runway beauty look in seconds.
There’s a newfound confidence and individuality to beauty trends this season. There is now a red lipstick shade for truly everyone – regardless of skin tone and personal style. The blackened lip is becoming the new signature look for Millennials. And liner is the new makeup art form. Have fun and experiment. I hope you enjoy this issue.
Dave Lackie, editor
BEAUTY the guide and Grooming the guide