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When I look back at 2016, one beauty campaign stands above all the others. Estée Lauder Companies’ Breast Cancer Research Foundation initiative brought out the very best of my social media followers. In October, I asked followers to share messages of hope on my blog. The posts were so heartfelt and emotional that they made me cry. There are so many truly wonderful mothers, sisters, daughter and grandmothers fighting this horrendous disease. Ayesha Bhayat wrote a particularly beautiful note:
“The message I wish I could have told my mum when we found out, and that I now wish to send to every single woman out there.
You are stronger than you know… these moments are just mere drops in the ocean that is your life. They will pass and laughter will find its way back into your soul. And when this disease leaves you drained, leaves you so weak that you cannot brush your own hair or teeth, please know that is OK!!! It’s OK to let us, the ones that love you more than we can say, it’s OK to let us help. We will brush your hair with all the love and gentleness we possess, and as it comes off with the brush we will cry with you and hold you surrounded in our love to remind you that those beautiful locks WILL grow back in time. And when you can’t hold down anything you eat, it’s OK to let us rub your back, to let us feed you the soup, or custard or ice cream or whatever food it is that you find comforting in this time. To all the women who have to fight this horrible disease, please know you are not alone. And while we cannot physically fight this battle for you, the ones that love you, we will be next to you every single step of the way, holding your hands and surrounding your bright souls in love and light. We will lend you whatever strength we can and when you fall we will catch you and pick you up again.
You are loved.
You are the strongest among us.
You will get through this.
You are a C-vivor”
Jane from British Columbia added, “My mother, my aunt, my mother-in-law, my best friend have all bested this disease. You are not on your own. Stay strong, stay positive. We are all your sisters, standing by your side.”
And there were 402 more messages just like these from around the world. What surprised me most when talking to breast cancer survivors is the power that beauty products had in their recovery. Buying a lipstick or lip gloss made many of them feel better on their worst days. They told me how much it cheered them up when a friend sent them some makeup or a fragrance.
My sincere wish for 2017 is that we finally find a cure for this disease. There are too many wonderful people facing cancer. And as the year closes, I want to thank all the readers of BEAUTY the Guide. Your enthusiasm and kind words about the stories is always appreciated by the entire team.
Dave Lackie, editor
BEAUTY the guide and Grooming the guide