WELCOME TO COTY’S FUME SCENT LOUNGE! F ragrance enthusiasts just got a first look at the next generation of scent installations with the debut of Coty’s Fume Scent Lounge at Hudson’s Bay, Yorkdale, Toronto. It’s a re-imagining of the fragrance shopping experience that offers a multi-sensory journey from raw material to finished product. “As the global leader in fragrance, we recognized an opportunity to reinvent and elevate the SCENTTREND art of perfumery in a modern way,” says Amaury De Vallois, General Manager of Coty Canada. “Millennials have different shopping habits from the generations before them, and this new experience is visually interesting — an innovative and interactive way to try different scents.” The lounge, framed below a curling fabric canopy designed to resemble perfume mist, attracts consumers with large-format screens across a series of sculptural digital pillars that are designed to allow for perfect social media photos whether it be Instagram, Twitter, Facebook or Snapchat. A curated track list of music was handpicked to complement each brand and fragrance in the lounge. You'll find fragrances by Calvin Klein, Chloé, Gucci, Marc Jacobs, Hugo Boss, Bottega Veneta, Tiffany, Lacoste, and more.