BEAUTY the Guide - January 2018

CLINIQUE’S 72-HOURAUTO-REPLENISHING HYDRATOR BRAND: Clinique CITY: New York City LAUNCH: Moisture Surge 72-Hour Auto-Replenishing Hydrator PROBLEM-SOLVER: The ideal solution for cold, dry winters that can cause dry, uncomfortable skin THE INNOVATION: Exclusive auto-replenishing technology instantly boosts skin’s hydration while helping skin activate its own internal water source to deliver non-stop skin-plumping hydration. Moisture is sealed in with a plump, dewy glow. STAR INGREDIENTS: Activated aloe water and caffeine help skin to create its own internal water source to continually hydrate itself and help draw moisture from skin’s depths to the surface layer THE SCIENCE: Skin’s trans epidermal potential, or TEEP, is a vital ionic ‘pump’ which runs from the top to the bottom of the epidermis. Over time, this internal water ‘pump’ becomes damaged causing skin to lose the ability to constantly rehydrate itself and bring water from its natural reservoir to the surface, causing skin to become dehydrated. HOW TO USE: Apply liberally over the entire face after cleansing. Keep skin a little moist to lock in even more moisture. Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator, $24 SKINCARETREND