BEAUTY the Guide - June 2018

BRAND: Hugo Boss CITY: Metzingen, Germany LAUNCH: BOSS Bottled United THE CONCEPT : A team of elite foot- ballers united, not by nationality or back- ground, but by one feature they share in common: integrity THE MANTRA: Success without integrity means nothing. It begins with passion. Use what you feel to take you further. You’ve got to do the work and learn the work together. Living your truth leads to trust. Show respect and you’ll earn it. Keep your focus on your goal. THE PLAYERS : Philippe Coutinho, Brazil Alvaro Morata, Spain Harry Kane, England Julian Draxler, Germany FIFA WORLD CUP, RUSSIA 2018: June 14 th to July 15 th BOSS BOTTLED UNITED THE IDEA: An olfactive encapsulation of an inner-city soccer pitch combining the freshness of the outdoors with an urban warmth of woody notes. NOTES: Peppermint, blood orange, ozone, vetiver SUCCESS WITHOUT INTEGRITY MEANS NOTHING